Privacy Policy

Last updated: September 4, 2023

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy. This Privacy Policy has been created with the help of the TermsFeed Privacy Policy Generator.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

Account means a unique account created for You to access our Service or parts of our Service.
Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to My Store, 62 Temple Road, Oxford.
Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.
Country refers to: United Kingdom
Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.
Personal Data is any information that relates to an identified or identifiable individual.
Service refers to the Website.
Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.
Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
Website refers to My Store, accessible from https://2a44d9.myshopify.com
You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

Email address
First name and last name
Phone number
Address, State, Province, ZIP/Postal code, City
Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies.
Flash Cookies. Certain features of our Service may use local stored objects (or Flash Cookies) to collect and store information about Your preferences or Your activity on our Service. Flash Cookies are not managed by the same browser settings as those used for Browser Cookies. For more information on how You can delete Flash Cookies, please read "Where can I change the settings for disabling, or deleting local shared objects?" available at https://helpx.adobe.com/flash-player/kb/disable-local-shared-objects-flash.html#main_Where_can_I_change_the_settings_for_disabling__or_deleting_local_shared_objects_
Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. You can learn more about cookies on TermsFeed website article.

We use both Session and Persistent Cookies for the purposes set out below:

Necessary / Essential Cookies

Type: Session Cookies

Administered by: Us

Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.
Cookies Policy / Notice Acceptance Cookies

Type: Persistent Cookies

Administered by: Us

Purpose: These Cookies identify if users have accepted the use of cookies on the Website.
Functionality Cookies

Type: Persistent Cookies

Administered by: Us

Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

To provide and maintain our Service, including to monitor the usage of our Service.
To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.
For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.
To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.
To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.
To manage Your requests: To attend and manage Your requests to Us.
For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.
For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share Your personal information in the following situations:

With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

Comply with a legal obligation
Protect and defend the rights or property of the Company
Prevent or investigate possible wrongdoing in connection with the Service
Protect the personal safety of Users of the Service or the public
Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children's Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent's consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

By email: info@streamlines.aero
By visiting this page on our website: https://2a44d9.myshopify.com
By phone number: 01865679911

FORMA Body Position Sensor

No More Guesswork

Finding and maintaining the right body position has become the holy grail of triathlon, time trial, and track cycling. How can you take your cycling performance to the next level, without investing huge amounts of time, effort and money?

Meet the FORMA

The revolutionary new precision body position sensor, meticulously designed and tested to give riders
previously unattainable knowledge to help them take their performance to the next level.

The FORMA helps cyclists train and race in the ideal aero position, increasing their speed and optimising performance, while maintaining a competitive edge.

The FORMA sensor can give individuals and cycling teams instant, real-world body position adjustments in real-time, surfacing the small margins that can make the winning difference.

FORMA Benefits

Fast to fit - The sensor can be quickly installed onto most bikes.
Simple to use - Set your position and get out on the road.
Reach your peak performance - Stay in your ideal aero position and leverage the advantage of the most sensitive aerodynamic component, your body.
Definite data, instantly - Access immediate feedback, while saving data for later analysis and optimising future performance.

FORMA Features

Used by and developed with professional cyclists
Alignment laser for easy set-up
Precise head, chest, and waist position measurement
Real-time display on Garmin bike computers
Post-ride data accessible via FIT file
Weight: 40g
Dimensions: 46.5 x 69 x 29 mm
Battery life: rechargeable Li-Ion battery, 6 hours uninterrupted
Light, robust, and weatherproof
Quarter-turn mount included or specialist mounts available for purchase separately

Pro Team Performance At Your Fingertips

Even the top elite riders struggle to maintain the optimum body position, especially when fatigue sets in. Deviating by even a couple of centimetres can degrade a rider’s
performance by over 5%, equivalent to one minute sacrificed per hour. This is where the FORMA comes in…

How the FORMA Works

The FORMA sensor is designed to be mounted near the bike stem, or in a TT position between the rider's elbows.

On the first calibration ride, riders use the alignment laser and angle adjustment dial to precisely set-up the sensor on the bike.

Using three infra-red lasers, FORMA captures waist, chest and head measurements with a +/- 2 mm
accuracy, accessible in real-time via a Garmin bike computer.

Real-time feedback is displayed to the rider, informing them if they are too high, too low, or in the target position.

The target position is set by the rider, fitter or a coach before the ride and stored in the FORMA’s internal memory.

FORMA can be used both on a standalone app or as a data field on other compatible device screens.

FAQ

Why would I want a body position sensor?

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Since over 75% of a rider's drag comes from the position of their body, changing one's body position is the largest and most inexpensive performance increase a cyclist can make. For competitive triathletes, a difference of 1 cm will cost about 30 seconds over a 1-hour bike course. A difference of 4 cm will cost 40 watts and 2 minutes in time over the same 1-hour course. Maintaining a steady position while cycling is difficult. The position can drift due to fatigue over the course of a ride. It can also drift over a period of weeks and months if it is not being periodically checked. We have worked with world champions and grand tour winners, everyone drifts with fatigue, what can be reduced is how much.

I don't have an access to a wind tunnel, how can I know what position to be in?

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For simplicity, we will divide aerodynamic cycling positions into two divisions: Moderate – Rider’s upper back is higher than their mid-back. Maximises speed and endurance. Maximal – Rider’s mid back is the highest point, upper back is lower. Maximises speed. Every cyclist intuitively knows that lowering their chest and head improves their aerodynamics. What is happening is that the cyclist is both making themselves smaller (less area when viewed from the front) and improving their shape. Once a cyclist has moved from the moderate to the maximal position, they are no longer decreasing their frontal area by going lower. Their drag may decrease further through improving their shape, but these improvements will be much smaller. Every cyclist will also intuitively know that going lower starts reducing power and increasing fatigue, so there are some large drawbacks to going lower. Most riders who maintain a low position in races, train extensively in that position to be able to maintain it in a race, especially while fatigued. The FORMA can accelerate this training process by providing precise feedback and records, so a rider can position themselves precisely in training and racing. Moderate Position For any cyclist whose position lies in the moderate division, a lower position will almost always reduce drag. A crude but useful rule of thumb is 0.01 CdA for every 2cm, for a cyclist travelling at 40 km/h, this will be the equivalent of about 10 watts of power. As a rider’s position lowers, the power in their legs will also decrease. A rider will need to experiment with going lower to see at what position their power drops or they become uncomfortable. A FORMA allows a rider to experiment with positions while stationary or on a turbo trainer, and then confidently maintain that position over time while training and racing. Maximal Position A cyclist in the Maximal division will not benefit much from going lower, however their aerodynamic performance will decrease as they raise their position. Riders using such a position have usually been aero-optimised by a fitter, aero test, or by experimentation. It is not worth lowering a rider, closing their hip angle and decreasing power, if the lower position does not lower drag. Here the role of the FORMA is important in ensuring that when the rider trains or races they keep the same chest and head position as their optimum, not lower, and not higher.

Will the FORMA fit on my bike?

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Yes, the FORMA can be easily mounted on most bicycles. Please visit our shop page as we have a variety of mounting solutions available. If you still have questions please email us at sales@streamlines.aero and we will be happy to help you.

How long does it take to set it up before it can be used?

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With a guide laser and screw adjust, aligning the FORMA to the rider is easy. The adjustment screw mechanism is spring-loaded to ensure it always returns to its aligned position should it be bumped or nudged during use. Once aligned, the rider then holds their ideal position for several seconds as the FORMA software records the rider's reference position. From opening the box, to riding with visual feedback, the setup can all happen in less than five minutes.

How accurate is the FORMA?

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The FORMA reliably measures head and chest position within +/- 2mm. In addition, the waist range sensor can detect whether a rider is sitting in the saddle or standing upright.

How do I view my data?

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While riding, the rider position can be viewed through a Garmin Data Field or the FORMA CIQ app. After the ride, the rider position can be viewed in Garmin connect, or in the Cirrus portal.

Everything you need to ride with the FORMA

FORMA Resources

Country/region